Our Process

We have developed a proven process for developing your web project that assures a successful completion. Good communication, defining responsibilities, and check-ins are key in staying on time and on target. Our goal is for you to SMILE all the way through. 🙂

Web Projects

1. Discovery to learn all about your business and your customers
2. Requirements determined
3. Proposal or quotation provided
4. Discussion of steps, schedule and best ways to collaborate
5. Branding and design questionnaires
6. Site map or wireframe and database structure approved
7. Design concepts approved
8. Programming starts on development site
9. Check-ins with client
10. Migration of existing content and new content added in
11. Testing
12. SEO metatags approved and added to site
13. Set up hosting, emails and any other last minute integrations
14. Going live!
15. Final testing on new host and adjustments for responsiveness
15. Page load optimization
16. Training
17. Support during transition

Marketing Automation

1. Discovery (strategy, goals, KPIs, lead magnet)
2. Determine technology
3. Mapping out workflows
4. Review CASL compliance and adding into workflow
5. Define content required
6. Define data captured on forms
7. Clean up lists
8. Get all logins

Set-up
9. Design of content
10.Design of landing pages
11. Create templates for autoresponders
12. Build landing pages
13. Upload and Set up lists
14. Set-up responder emails
15. Set up workflow Triggers
16. Integration of forms and tracking
17. Testing & Cleanup

Sales and Marketing Work (AIMS)

This process varies depending on the requirements of the work.

We generally start off with an introductory assessement to determine needs. From this we can either quote various work required or come up with a budget in phases. Larger projects may require a discovery process followed by testings of campaigns to determine the best use of the marketing budget for ROI. Our goal is for you to always obtain results with your marketing efforts.

Most AIMS projects require:

1. Discovery
2. Recommendations
3. Set up
4. Test campaigns
5. Feedback, analysis and reporting
6. Additional set-ups
7. Completion of quarterly AIMS plan
8. Implementation quarterly with weekly scrums