These are some of the tools we review in my talks and DEEP DIVE on SEO. I welcome you to also get my FREE SEO CHECKLIST.

Keyword Research:
Google adwords keyword planner. You don’t need to pay for ads.

Adword & SEO Keyword Permutation Generator

Look at Google’s auto populate in the search bar and “searches related to” at the bottom of the page.

Answer the Public – good to find question keyphrases
Google Trends

Page load with google
GT Metrix
Mobile Friendly Test
Check for broken links

Check Code:
Google rich results test
W3 Validator

Find Page Rank

SEO Audits:
SEO Optimizer free version website audit
MOZ SEO research toolbar

Partially Free or Free Trials:
SEMRUSH  has some free tools
Alexa Audience Overlap Tool
Neil Patels Website Audit
SEM Rush Site Audit checklist
MOZ Link-explorer (shows 10 link queries and 50 rows of data per query every month)

Most popular websites by ranking: