With a history in social media, I’m now learning about social business which is improving substantially the productivity of my own work and my team. The principle of working in context is a foundational principle to working smarter for a social business. This allows you to keep all your communication on a topic in one place […]
Are you wondering what going live means? Your website (which is made up of a bunch of files) is hosted on a server somewhere through a hosting company (like bluehost) where you have a hosting package. You also have a domain (i.e., www.example.com) that you registered with a domain register. This can be with your […]
This is a very good concise video from SEOmoz on agile marketing. Jonathan describes well the parallels between agile development and agile marketing. This video shares four key principles of Agile Marketing and talks about how you can use them to hack your organization to deliver more value to your customers more often by breaking […]
Marketing is beyond busy these days with running campaigns, creating content for multiple channels and media types and reaching audiences through multiple social media profiles and more. Your web presence supports the sales process as customers engage across multiple digital touch-points before even talking to a salesperson. The role of sales and marketing have changed. […]
“Marketing has shifted from the business of communications to the business of experiences. It’s the experiences that we give our prospects and customers, from their very first touchpoint with us onward, that communicates our brand,” states Scott Brinker @chiefmartec. This statement by Scott resonates with our AIMS Program. In Agile Integrated Marketing and Sales, we review […]
This comprehensive list of graphic design resources is ideal for web designers or those of you looking at redoing your website. Check out 100 Best Sites for Graphic Designers
If you are reviewing new work and recent editing in your website, you may not be seeing the most current files. Clearing the cache will allow you to see the most current files. Furthermore, periodic clearing of the cache will allow your browser to function more efficiently. Caching Browsers store files (cache them) each time […]
Checklist for Search Engine Optimization Search engine optimization is now a necessary technique in your web development and marketing as increasing numbers of consumers use the internet for research and buying. The following questions will help you assess the extent of your SEO and where you need to fill in gaps. Strategy for SEO Do […]
This is a good list to go through if you are looking at designing a new site, getting a make-over or switching to a content management system. The Visible Part of Your Website Does your home page grab attention? Is your navigation simple and intuitive? Is the design visually easy to follow? Is the site […]
If you are going to do something, DO IT RIGHT! Make a plan. I’ve written many marketing plans for clients over the years. I’m always adapting the template to the times. Below is a recent online marketing plan outline that I have created and used. Prior to putting together the detailed plan (Step 3), it is […]
