As a SharpSpring partner, we are very excited about dynamic email. Much of the data that you are already capturing like product or service info can be used right away to start using this feature. Do you need to create a single email with content that changes based on information we have on our leads, […]
Many small businesses struggle with where to invest their limited dollars. How do you know if you need marketing automation? Well, there are three things to observe about your business that indicate you are ready for marketing automation. Before we begin it is good to know what this industry trend means for you or is […]
A UTM code (or parameter) is a simple code that you can attach to a custom URL to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you. You can also add this into a marketing automation platform […]
Some clients have been asking for a quick intro to the SharpSpring Marketing Automation platform before our upcoming webinar. Here’s a short video to give you some highlights. Our demo will go into more details and allow for some Q & A throughout. SharpSpring Marketing Automation – Why SharpSpring? from SharpSpring on Vimeo.
It’s lovely when a drip campaign is completed and well running. Sometimes it takes several evolutions to get it right. We like to start off with a workflow that is well planned from the start and adapt after testing. The following best practices will help ensure you get your drip campaign off to a good […]
Drip campaigns are scheduled messages sent out to leads automatically to nurture and educate leads through the sales cycle. Other related names include life-cycle emails, auto-responders and marketing automation. Drip campaigns allow you to “touch” leads with appropriate content based on their preferences and/or actions taken on your websit. Automated drip campaigns free up marketing […]
I remember 10 years ago ranting to new clients how they need to get a website. Then I moved on to tell everyone to get on Facebook followed by Twitter. Having a website and building your social presence are all givens now in marketing plans. Daily I work with clients to increase their leads and […]
New Earth Marketing, located in Vancouver, Canada partners with SharpSpring to provide affordable feature rich automated marketing solutions to small and medium-sized business owners.
Google make known on its Webmaster blog that they are going to be increasing the effects of the mobile-friendly algorithm they launched back on April 21, 2015. Google announced that update will roll out beginning in May “an update to mobile search results that increases the effect of the ranking signal to help our users find even more […]
Everyone has had the frustrating experience of viewing a website that isn’t optimized for mobile devices – pages are unintelligible due to unaligned text, links too small to properly access, photos that don’t fit on the screen and content that doesn’t show up properly on the screen. The days when users accessed web content on […]
