Marketing is beyond busy these days with running campaigns, creating content for multiple channels and media types and reaching audiences through multiple social media profiles and more. Your web presence supports the sales process as customers engage across multiple digital touch-points before even talking to a salesperson. The role of sales and marketing have changed. […]
“Marketing has shifted from the business of communications to the business of experiences. It’s the experiences that we give our prospects and customers, from their very first touchpoint with us onward, that communicates our brand,” states Scott Brinker @chiefmartec. This statement by Scott resonates with our AIMS Program. In Agile Integrated Marketing and Sales, we review […]
