This is a very good concise video from SEOmoz on agile marketing. Jonathan describes well the parallels between agile development and agile marketing. This video shares four key principles of Agile Marketing and talks about how you can use them to hack your organization to deliver more value to your customers more often by breaking […]
Marketing is beyond busy these days with running campaigns, creating content for multiple channels and media types and reaching audiences through multiple social media profiles and more. Your web presence supports the sales process as customers engage across multiple digital touch-points before even talking to a salesperson. The role of sales and marketing have changed. […]
