Our clients are always asking us to how to get started on twitter and build a following. One of my favourite blogs just posted The Ultimate Guide to Twitter. This provides a collection of articles from basic set-up, how to’s through to advanced twitter strategies. Enjoy!
Do URL Shorteners like Bit.ly or TinyURL Reduce SEO Benefits? With the increase usage of URL shorteners and their great benefit in tracking marketing campaigns, I wondered what impact they have on SEO. Google counts backlinks in its measure of popularity for search engine ranking. So one can wonder – will NOT having your own […]
Search Engine Optimization (SEO) Questionnaire Search Engine Optimization is much more that entering in a bunch of keywords on a page. First step is to come up with a broad keyword list and check out what your competitors are doing for their keywords. Provide a list of keywords and phrases you feel are important. Prioritize […]
Part of SEO on page optimization requires writing the titles, descriptions and keywords for the pages. We recommend doing this at the same time as you write the content for your new website. Your keyword/keyphrase rich tiles and descriptions are indexed by the search engines. The title and description shows up on Google search and […]
Facebook with an active community of over 350 million needs to be part of your marketing strategy. (Need proof -check out their stats! ) What is a Facebook Page A Facebook profile is for personal use and your pages are for your business. From your personal profile you can set up a page or pages. […]
The HST Deadline is Approaching Quickly. Time to Plan! Business owner’s in Canada are likely aware that the HST (Harmonized Sales Tax) is soon making its way to British Columbia and Ontario. On July 1, 2010, PST and GST will be combined to form the HST, a 12% or 13% tax in these provinces. Many […]
I’m presenting the keynote at the next eWomen’s Breakfast meeting Feb.25th, 2009 This presentation is going to be inspirational for building your social media plan. I am going to share my discovery that social media IS NOT A FAD, my fears about embarking on Twitter and the successes I’ve had in the last few months. […]
People always ask me – “how do I keep up with the latest in online marketing?” Well my basic answer is – “I don’t sleep & I still can’t!” Fortunately I manage to stay ahead of most people …well at least my mom, the neighbors and a few others! I do make staying current a […]
More and more of our clients have been expressing an interest Magento. Magento is robust, scalable, rich in features and user friendly. It has ecommerce features that in that past would have cost prohibitive. Now our clients are able to use a free opensource platform with minimal customization to create a first-rate online shopping experience […]
What I am seeing more and more is it no is longer necessary to self-promote in the traditional sense. In fact self-promotion is a turn-off to most. Push strategies of marketing are long gone. Online, it’s now about creating good content that people will listen to. By contributing good advice you are able to demonstrate […]
