Intro Video to the SharpSpring Marketing Automation Platform

Some clients have been asking for a quick intro to the SharpSpring Marketing Automation platform before our upcoming webinar. Here’s a short video to give you some highlights.  Our demo will go into more details and allow for some Q & A throughout.   SharpSpring Marketing Automation – Why SharpSpring? from SharpSpring on Vimeo.

Best Practices of Drip Campaigns

It’s lovely when a drip campaign is completed and well running. Sometimes it takes several evolutions to get it right. We like to start off with a workflow that is well planned from the start and adapt after testing. The following best practices will help ensure you get your drip campaign off to a good […]

Drip Marketing Campaign

What Is a Drip Marketing Campaign?

Drip campaigns are scheduled messages sent out to leads automatically to nurture and educate leads through the sales cycle. Other related names include life-cycle emails, auto-responders and marketing automation. Drip campaigns allow you to “touch” leads with appropriate content based on their preferences and/or actions taken on your websit. Automated drip campaigns free up marketing […]

Three Marketing Trends That Are Key to Succcess

I remember 10 years ago ranting to new clients how they need to get a website. Then I moved on to tell everyone to get on Facebook followed by Twitter. Having a website and building your social presence are all givens now in marketing plans. Daily I work with clients to increase their leads and […]

My Social Business Journey – Working in Context

With a history in social media, I’m now learning about social business which is improving substantially the productivity of my own work and my team. The principle of working in context is a foundational principle to working smarter for a social business. This allows you to keep all your communication on a topic in one place […]

Going Live With Your Website: What’s Involved

Are you wondering what going live means? Your website (which is made up of a bunch of files) is hosted on a server somewhere through a hosting company (like bluehost) where you have a hosting package. You also have a domain (i.e., www.example.com) that you registered with a domain register.  This can be with your […]

Great Simple Video to Explain Agile Marketing

This is a very good concise video from SEOmoz on agile marketing. Jonathan describes well the parallels between agile development and agile marketing. This video shares four key principles of Agile Marketing and talks about how you can use them to hack your organization to deliver more value to your customers more often by breaking […]