This training helps clients learn the techniques to position their website successfully in the search engines so that they have a higher page ranking and can more easily be found in targeted searches. We look at both on-page and off page
 
This training is very practical where we audit the client’s current website and prepare an effective strategy to improve their rankings.

Course Outline

• The importance of SEO
• Understanding search engines work and how they read and index web pages
• Competitive research
• On-site optimisation (tags, descriptions, text, urls, anchor text)
• Auditing your site
• Creating a seo plan
• Creating a ‘search engine friendly’ page
• Creating an optimized site structure
• The importance of site maps, blogs, FAQ sections
• The importance of off-site optimization
• Link popularity
• Generating back links and the importance of anchor text
• Using Google Analytics and other software to analyze rankings