NEM Blogs

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eWomen's Networking- Personal Branding in a Web 2.0 World

I'm presenting the keynote at the next eWomen's Breakfast meeting Feb.25th, 2009

This presentation is going to be inspirational for building your social media plan. I am going to share my discovery that social media IS NOT A FAD, my fears about embarking on Twitter and the successes I’ve had in the last few months. It’s all about the right branding, good content & reaching certain thresholds through proven strategies. There's lots to share for all of us. I’m very excited! ~Susan

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Susan's picture

Top 10 Small Business Goals for the New Year

My Business Goals for the New Year

Once again it’s the New Year.  For me, the New Year presents itself as a time to reflect what I have and have not yet accomplished in my life and business. Every year I spend January first reflecting my past year and thinking about my future goals. On January 2nd I wake up raring to go and write out my goals.

One of my business goals this year of course is to do more frequent blog posts. So here goes! :)

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How to Stay Current on Latest Online Marketing Techniques and Social Media Trends

People always ask me - “how do I keep up with the latest in online marketing?”

Well my basic answer is - "I don’t sleep & I still can’t!”

Fortunately I manage to stay ahead of most people …well at least my mom, the neighbors and a few others!

I do make staying current a priority. This is what I do:

1. Follow other experts on Twitter and list them so I can find them quicker.
2. Hang out with other experts in my own local area who share resources.     Subscribe to our RSS feed
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The Benefits of Magento as an Ecommerce Solution

More and more of our clients have been expressing an interest Magento. Magento is robust, scalable, rich in features and user friendly. It has ecommerce features that in that past would have cost prohibitive. Now our clients are able to use a free opensource platform with minimal customization to create a first-rate online shopping experience for their visitors.

We love Magento for the following reasons:

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Advertising is out – Online branding is in!

What I am seeing more and more is it no is longer necessary to self-promote in the traditional sense. In fact self-promotion is a turn-off to most. Push strategies of marketing are long gone. Online, it’s now about creating good content that people will listen to.

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