As we navigate the ever-evolving landscape of book marketing, staying ahead of the curve is crucial.
Today, I’m thrilled to share with you the top three trends that are shaping the future of book marketing for nonfiction authors.
These trends are not just newsworthy; they’re game-changers that can help you connect more deeply with your audience, boost your visibility, and elevate your message.
1. The Power of Storytelling and Being a Podcast Guest
Guest blogging is an underutilized tool that can significantly boost your book’s visibility.
By writing a guest post for a blog that aligns with your book’s topic, you can reach a wider audience, establish your authority, and create anticipation for your book.
Here are some of the places you can find podcast guesting opportunities. There are several websites that can help nonfiction authors find podcast guesting opportunities. Here are some of them:
- The Amplifyounetwork: Make this one of your browser bookmarks for finding podcasts, meeting hosts, and a ton of resources.
- PodcastGuests.com: This website connects podcasters with experts, authors, and other podcasters to be guests on their podcasts. You can join for free and fill out a short form that will be shared with the PodcastGuests network of over 42,000 users. You can also browse the guest opportunities in the weekly newsletters and apply to relevant podcasts.
- Podmatch: This website is a podcast booking service that automatically matches ideal podcast guests and hosts together to record high-quality podcast interviews. You can create a profile and get matched with podcasts that suit your expertise and interests. Podmatch has over 23,000 members and has helped generate over 19,000 interviews.
- Perfect Podcast Guest: This website is an online searchable directory of detailed guest listings that include everything you need to properly qualify a podcast guest. You can search by keyword, location, and more to find top-notch industry experts, authors, thought leaders, executives, and entrepreneurs willing to be guests on your podcast.
- MatchMaker.fm: This website is a matchmaking service for podcasts and potential guests that has marketed itself as “like Tinder, but for podcasters”. You can create a profile for yourself or your podcast and join a community of over 25,000 people. You can browse, connect, and be found by industry experts and book podcast guests.
I hope this helps you find some great podcasts to be a guest on. Good luck!
- Connecting Podcasters with Great Guests – Podcast Guests
- 4 Websites for Finding Podcast Guests – Wavve
- How to Find Podcasts to Be a Guest On? Learn from experts!
- Jane Friedman offers some excellent advice on how to use guest blogging to promote your book.
Tip: Start by identifying the core message or transformation your book offers to your audience. Weave this into a narrative showcasing your journey, the challenges you’ve turned into triumphs, and what you learned along the way.
Your story is unique. Sharing it can inspire and empower your readers.
2. Authenticity Over Production Quality
This trend seemed to rise as a direct by-product of the pandemic when millions of authors who had never taken the stage learned to use tools like Zoom.
Going in front of the camera doesn’t mean you have to invest thousands of dollars or go into a professional studio to create valuable content to share.
We are seeing a huge shift to platforms that offer video, Instagram, YouTube, TikTok, and live streaming services are a quick way for authors to generate meaningful content.
In the age of short-form videos, readers are connecting with authors who are genuine and relatable, even if their videos aren’t polished to perfection.
This trend is significant because it encourages authors to be themselves, to share their expertise and takeaways from their books in a way that resonates with their target audiences. It’s a reminder that book marketing is not about putting on a show; it’s about connecting with readers on a personal level.
Tip: Consider creating short, casual videos where you share a quick tip, answer a common question, or discuss a topic related to your book. Don’t worry about making it perfect; focus on being genuine and providing value.
3. Instagram: A Visual Marketing Platform
Instagram is more than just a platform for sharing selfies and food photos. It’s a powerful marketing tool that can help you connect with your readers on a personal level.
With the right strategy, you can use Instagram to showcase your book, share behind-the-scenes content, and engage with your audience.
BookBub shares some innovative nonfiction Instagram book marketing ideas.
Tip: Have fun sharing your ideas and invite fans to contribute their photos and reels featuring your book.
4. SEO for Authors
In the digital age, understanding SEO (Search Engine Optimization) is crucial for authors. SEO can help your book get discovered by readers who are searching for content like yours.
Ingram Spark’s ultimate guide to SEO for authors is must-read information. It covers everything from keyword research to optimizing your author website.
Now that we’ve covered some essential book marketing tips, I have some exciting announcements to make!
Join me along with co-host Melody Owen on July 25, Boost Your Book Sales at The Grand Authors Group
We meet on the 4th Tuesday of the month, and this is the place to come if you have questions about how to market your book!
Our special guest, J. Kevin Tumlinson, Draft2Digital, will share tips and recommendations for how you can increase sales and some of the new ways D2D is helping authors.
MEET OUR CONTRIBUTING MEMBER JUDY:
The Book Marketing Mentor and Co-host of the Grand Authors Group Judy M. Baker helps nonfiction authors relaunch their books to attract more clients, visibility, and income. She is known for transforming books into opportunities and revenue.
