Part of SEO on page optimization requires writing the titles, descriptions and keywords for the pages.

We recommend doing this at the same time as you write the content for your new website.

Your keyword/keyphrase rich tiles and descriptions are indexed by the search engines. The title and description shows up on Google search and thus needs to be enticing. Only so many characters show up, so long titles and descriptions will be cropped. Make sure the most important part is at the start.

The following is the ‘description’ that shows Google Search for New Earth Marketing:
We provide affordable services for website development, website design, search engine optimization, online marketing, SEO services, social media marketing … (158 characters with spaces)

Here is the description, title and keywords for my home page. The number of phrases I use here are broader than the internal pages. 
<title>Website Design, Online Marketing, Website Development, SEO Services, Vancouver Canada</title>

<meta name=”description” content=”We provide affordable services for website development, website design, search engine optimization, online marketing, SEO services, social media marketing and located in Vancouver, British Columbia, Canada” />

<meta name=”keywords” content=”web development, web design, SEO services, online marketing, drupal, wordpress, e-commerce websites, magento, ubercart, x-cart, social media marketing” />

The focus of the keywords on internal pages and blog posts will be much more specific. If set properly, your titles on the blog posts will also attach at the end your home page title.

<meta >An internal blog post is much more specific for key phrases we would like to be found on.  You can strategically make posts that are optimized for phrases you want to come up on.  Blogs are a great tool for creating quick keyword rich content.

Other SEO Tips

1. Your title should be written as a title with capital letters on the first letter.
2. While writing page content think about what keywords this page focuses on. Make sure to include them in the body of the text. Emphasizing these words through formating and other tags can help increase the strength of the keyword density on the page.
3. Remember to have your programmer set the SEO module so that you can enter in the description, title and keywords.
4. It’s also easy to add in title tags for your images and links.
5. Your url address should be set to come from the page title. If the title is too long or not keyword specific enough, you can change the default to add in your own url path.
6. Proper navigation, use of content types and an XML site map should be set up.
7. Other things can be done to “deep optimize” your page if you want to spend more time on it (internal linking, keyword density, formatting, headings etc).

Feel free to contact us for a free SEO web audit.