With the increase usage of URL shorteners and their great benefit in tracking marketing campaigns, I wondered what impact they have on SEO.
Google counts backlinks in its measure of popularity for search engine ranking. So one can wonder – will NOT having your own domain in the backlink actually reduce your score for rankings with Google?
Alternately a 302 redirect is temporary. In this case, the search engines assume that the shortened URL is the real url which is being temporarily pointed to an alternate page. In this case credit does not get passed on to the long URL.
The following chart by Search Engine Land provides more information on which service to choose and the facts on url shortening.
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