Best Practices of Drip Campaigns

It’s lovely when a drip campaign is completed and well running. Sometimes it takes several evolutions to get it right. We like to start off with a workflow that is well planned from the start and adapt after testing. The following best practices will help ensure you get your drip campaign off to a good start.

1. Targeting your campaigns
Target campaigns with precise personalized messaging. With marketing automation you can easily segment your contacts into various lists that can have their own custom workflows. This allows you to personalize and provide leads with relevant content.

2. Plan out your campaign ahead
Diagram our the flow and frequency of your content. Think like your audience to choose the messaging that they want. Prepare your content ahead.

3. Test, test, test
After you set up your workflow, test your campaign at the start with shorter intervals (We like to switch it to minutes instead of days) . Make sure it’s all working. Check attachments and links. Afterwards, continually evaluate its effectiveness and looking for ways to improve it. Look at metrics such as opens, bounces, clickthroughs, and conversions to sales and modify the campaign to increase your results.

4. Use tools that are easy to work with
We used to piece together various tools to try to create the drip campaigns and tracking our clients needed. Now by using one marketing automation tool, every is saving time and it’s much more organized. Leads don’t get lost.

5. Respect your audience.
Don’t spam your audience. Respect their preferences for frequency of messages and type of content they would like. Follow anti-spam regulations.

6. Call us for advice!