Drip Marketing Campaign

What Is a Drip Marketing Campaign?

Drip campaigns are scheduled messages sent out to leads automatically to nurture and educate leads through the sales cycle. Other related names include life-cycle emails, auto-responders and marketing automation. Drip campaigns allow you to “touch” leads with appropriate content based on their preferences and/or actions taken on your websit. Automated drip campaigns free up marketing […]

Is Your Website Mobile Friendly? Google Boosting Its Mobile Friendly Algorithm in May

Google make known on its Webmaster blog that they are going to be increasing the effects of the mobile-friendly algorithm they launched back on April 21, 2015. Google  announced that update will roll out beginning in May “an update to mobile search results that increases the effect of the ranking signal to help our users find even more […]

What is a Responsive Website? Responsive Web Design & Google Mobile Test

Everyone has had the frustrating experience of viewing a website that isn’t optimized for mobile devices – pages are unintelligible due to unaligned text, links too small to properly access, photos that don’t fit on the screen and content that doesn’t show up properly on the screen. The days when users accessed web content on […]

Is Agile Integrated Marketing and Sales for You? Checklist!

Marketing is beyond busy these days with running campaigns, creating content for multiple channels and media types and reaching audiences through multiple social media profiles and more. Your web presence supports the sales process as customers engage across multiple digital touch-points before even talking to a salesperson. The role of sales and marketing have changed. […]