What Is a UTM Code?

A UTM code (or parameter) is a simple code that you can attach to a custom URL to track a source, medium, and campaign name. This enables Google Analytics to tell you where searchers came from as well as what campaign directed them to you. You can also add this into a marketing automation platform […]

May 25th Marketing Automation Webinar Demo

New Earth Marketing presents a marketing automation webinar with a live demo of the SharpSpring Platform. Time: May 25th, 10:00 – 11:00 AM PST Marketing automation is an affordable, simple and necessary tool for business today generate leads, drive sales and measure ROI. These tools automate work flows, provide behavioral based email marketing, track campaigns and […]

Drip Marketing Campaign

What Is a Drip Marketing Campaign?

Drip campaigns are scheduled messages sent out to leads automatically to nurture and educate leads through the sales cycle. Other related names include life-cycle emails, auto-responders and marketing automation. Drip campaigns allow you to “touch” leads with appropriate content based on their preferences and/or actions taken on your websit. Automated drip campaigns free up marketing […]

Is Your Website Mobile Friendly? Google Boosting Its Mobile Friendly Algorithm in May

Google make known on its Webmaster blog that they are going to be increasing the effects of the mobile-friendly algorithm they launched back on April 21, 2015. Google  announced that update will roll out beginning in May “an update to mobile search results that increases the effect of the ranking signal to help our users find even more […]

What is a Responsive Website? Responsive Web Design & Google Mobile Test

Everyone has had the frustrating experience of viewing a website that isn’t optimized for mobile devices – pages are unintelligible due to unaligned text, links too small to properly access, photos that don’t fit on the screen and content that doesn’t show up properly on the screen. The days when users accessed web content on […]