Pay per click (PPC) can be an effective marketing tool when implemented correctly.
This training will take you through creation of your accounts through campaign management techniques to maximize your ROI.

Course Outline

• What is pay per click and how does it work
• What is the difference between PPC & PPA.
• About Google Adwords/ PPC in Facebook & LinkedIn
• Creating your account (s)
• Identifying successful keywords and phrases
• Effective copy-writing
• Using Google Adword Tools
• Creating your first campaign (s)
• Setting budgets and bid prices
• Using landing pages to increase ROI
• Reducing your cost-per-click
• Split testing your ads
• Conversion tracking & reporting tools