Your home page is the most visited page of your website. It is the page that will either retain your visitors or send them away. You must make a good first impression! Remember that the most effective sites are simple, clear and easy to navigate. Your design should be professional and reflect your branding. The following describes key elements required in an effective homepage.

Logo & Header

Your header (normally the block at the top of the page) should include your business logo and usually the name of your company.

Think About Your Customer While You Design Your Website!

Before you design your site, you should know your customers. The following questions will help you focus on designing a site that meets the needs of your customers.

• Who are you trying to reach?