Think About Your Customer While You Design Your Website!

Before you design your site, you should know your customers. The following questions will help you focus on designing a site that meets the needs of your customers.

• Who are you trying to reach? Is there more than one type of customer using your site?
• What do you want your visitors to do when they are on your site?
• Who are the visitors that will bring you the most profit?
• What initial information or visuals will attract the attention of your customers and encourage them to remain on your site or return?
• What information will your visitors be looking for?
• What keywords would they be using to search for you?
• How are you planning to reach your visitors?
• Does you website have the look and feel that best represents you to your customers?
• What look and feel will gain their respect for your business and create a call to action?
• Does this look and feel (your branding) match your other branded promotional materials?
• Is all of your branding consistent?
• What features will your customers require? i.e., downloads, forms, email address, content driven newsletters, contact areas, buy now buttons, RSS feeds
• How will you stay in touch with your customers?