What is Online Marketing?

Online marketing involves the use of the Internet to deliver marketing messages to your target audience. Your online marketing should be integrated with your traditional marketing efforts to maintain your branded image and to direct customers back to your website.

How Can We Help You Increase Traffic, Members, Subscribers, Customers and Sales?

In addition to creating user friendly, content rich websites and communities that your visitors will enjoy (+ return to and tell their friends!), we can assist you in building traffic and reaching your demographic audience.

Social Media & Information Marketing

Everyone wants to reach the members of social media sites such as Facebook, Twitter, del.icio.us, Digg etc. and to get your content posted on high traffic sites such as YouTube and Itunes. Information marketing is a marketing technique that contrasts from traditional persuasive marketing techniques. Staying on top of the latest trends, setting up accounts, posting and updating takes times. We can set you up with a scheduled program to get your content and message out regularly through article syndication, content distribution, podcasts, press release distribution, dynamic syndication, blogging and social community postings, tags & bookmarks.

Social Media Branding

Do you want your Facebook, YouTube and Twitter pages to match your website?  We can help you create a customized branded background or welcome page.

Facebook Programming and Marketing

Facebook Pages are becoming a "must have" in the web world. In addition to customized welcome pages there is a lot more you can do on Facebook with FBML.

Welcome Pages
Custom Tabs
Clickable Links and Icons
Shop Now
Contests
Coupons
Quizzes
Polls
Sweepstakes
Gifts
Sign-up Forms
Videos
Slideshows

Plus... the new social graph plugins are an exciting way for Facebooks users to share information from your site with their friends. Call us to find out more about how easy it is to set this up.

Do you want to build a following on Facebook? We can help your build your Facebook campaign to get more "Likes" for your Facebook Page with groups, events, Facebook ads and more.

It's also about being creative and coming up with an idea that can go viral within the Facebook community.

Facebook marketing is new and exciting.  Give us a call to talk further.

Viral Marketing Campaigns

Spread your message exponentially through effective viral campaigns! Viral marketing is your online version of word-of-mouth. A creative viral marketing campaign is something such as an an article, ebook, flash video, song, game, card, or even a text message that spreads by being forwarded or syndicated by others. The right viral marketing campaign can help you reach thousands and even millions of people. We can help you come up with an idea, help you develop it and market it.

Search Engine Optimization (SEO) & Traffic Building

Search Engine Optimization (SEO) is not as complicated as the word - but it is time consuming. The good thing about SEO and traffic building efforts is they last (as opposed to paid advertising). SEO is the process of achieving a higher "rank" in search engines such as Google, Yahoo and Bing for targeted keywords. This increases the volume and quality of traffic to your web site for targeted keywords. SEO considers how search algorithms work and what keywords people search for. Strategies for SEO include on page optimization, site structure optimization, key word research, developing unique content, internet copywriting, search engine submissions, directory submission and inbound linking strategies.
 

SEO on Facebook

Your Facebook Pages also need to be optimized to get found within Facebook and through search.

Affiliate Marketing

Affiliate marketing is a type of revenue sharing program where an affiliate receives a commission for generating a lead or sale for a merchant online. Affiliates use a special link (url) from their site, newsletter or blog that tracks where the sale or lead came from. Good affiliates can help you obtain a larger online reach. We can integrate this program with your shopping cart, set up affiliate marketing tools, provide you with help in finding affiliates and keeping them motivated.

Pay Per Click and Pay Per Acquisition

Google Adwords, PPC in Facebook and various other sites can be effective marketing for certain products. Manmy PPC  campaigns allow for niche segmentation and geo-targeting.
 

Online Promotions

Effective sales promotions can also be online. There are many creative low cost ways to reach more customers and build loyalty such as free samples, digital give-aways, sponsorships, contests, online voting, sales incentives, coupons, cross promotions and even online tradeshows. We can help you come up with ideas and implement a promotional campaign that suits your budget.

Email Marketing

Permission based email marketing still remains part of an overall strategy to maintain contact with your clients and leads.

The use of email marketing has increased dramatically in the last few years due to the growth in the internet and its low cost. Ethical marketing through this channel requires knowledge of anti-spam laws, privacy policies, opt in subscriptions and the use of permission based lists. We can help you create seasonal email campaigns, special offers and newsletters (ezines). Our goal is to reduce your longterm costs; we can provide you with an easy to use html template, an automated opt-in subscriber database, simple sending features and tracking, statistics and analysis.

Conversion Strategies

Conversion means turning your online leads into sales, members or subscribers. We can help make your website more effective through, copy, visuals, calls to action, newsletters, awards, reviews and testimonials.  Proper tracking allows you to effectively manage conversions. 

Tracking & Analytics

Setting up systems that allow you to track your campiagns is critical in developing successful marketing strategies.  We can set up Google Analytics, add tracking elements to campaigns and show you how to analyze the information.
 

Consultation and Training: Online Marketing, Organic SEO and Social Media

We can review your current online presence, provide recommendations and work with you to flowchart and build your online marketing plan. We can show you how to implement the strategies yourself, train your staff or provide a combination of services to set you up.

On Page SEO & Research

1. Keyword & Competitive Research: Variety of Reports provided
2. On Page tags, titles  & descriptions recommendations
3. Site structure recommendations
4. Site Map includes both a Google site map and a sitemap on your site
5. Google Maps Submission
6. Google Analytics Setup
7. Localized Landing Pages

Transparent Packages and Reporting: Online Marketing

Search Engine Submission

Directory Submissions

Article Marketing Submissions

Social Media Marketing

1. Set-up on social media sites (i.e.,Twitter, Facebook Fan Page, LinkedIn, Digg, Reddit, Squidoo, delicious etc, up to approx 50)
2. Analysis & Flowchart
3. VideoYoutube Channel set up
4. Customized You Tube Page
5. Customized Twitter PageBuild Online Referral List
6. Blogging Service
7. Traffic Building in Social Media Sites
8. Article Editing
9. Targeted Blogging
10. Tracking, Radars and Alerts

Twitter Following Campaign

Do you want to build a following on twitter? There are strategies to do this.

It is important to build up your community of followers, friends and connections so that when something great happens in your business you will be able to share this and gain traction. I suggest starting now so that you can start building organically.

Social Media Applications/Modules/Widgets

1. Twitter feeds on your site
2. Blog Posts to Facebook
3. Blog Post from wordpress.org to your site
4. RSS Feeds (depends on number or CMS
5. Send to Friend
6. Adding Bookmarking to posts and articles, Share This, Tweet This, Custom Icons
7. Follow us/ Friends Icons on home page or side column
8. Newsletter subscribe box
9. PHPlist
10. Constant Contact set-up

Press Releases

1. Press Release Writing
2. PR Release Submissions (free listings)
3. PR Web posting

Free Ad Postings