What is Online Marketing?

Online marketing involves the use of the Internet to deliver marketing messages to your target audience. Your online marketing should be integrated with your traditional marketing efforts to maintain your branded image and to direct customers back to your website through your marketing efforts.

How Can We Help You Increase Traffic, Members, Subscribers, Customers and Sales?

In addition to creating user friendly, content rich websites and communities that your visitors will enjoy (+ return to and tell their friends!), we can assist you in building traffic and reaching your demographic audience.

Social Media & Information Marketing

Everyone wants to reach the members of social media sites such as Facebook, MySpace, del.icio.us, Digg etc. and to get your content posted on high traffic sites such as YouTube, Itunes, GoogleVideo. Information marketing is a marketing technique that contrasts from traditional persuasive marketing techniques. Staying on top of the latest trends, setting up accounts, posting and updating takes times. We can set you up with a scheduled program to get your content and message out regularly through article syndication, content distribution, podcasts, press release distribution, dynamic syndication, blogging and social community postings, tags & bookmarks.

Viral Marketing Campaigns

Spread your message exponentially through effective viral campaigns! Viral marketing is your online version of word-of-mouth. A creative viral marketing campaign is something such as an an article, ebook, flash video, song, game, card, or even a text message that spreads by being forwarded or syndicated by others. The right viral marketing campaign can help you reach thousands and even millions of people. We can help you come up with an idea, develop it and market it.

Search Engine Optimization & Traffic Building

Search Engine Optimization (SEO) is not as complicated as the word - but it is time consuming. The good thing about SEO and traffic building efforts is they last (as opposed to paid advertising). SEO is the process of achieving a higher "rank" in search engines such as Google and Yahoo for targeted keywords. This increases the volume and quality of traffic to your web site for targeted keywords. SEO considers how search algorithms work and what keywords people search for. Strategies for SEO include site coding, key word research, developing unique content, internet copywriting, search engine submissions, directory submission and inbound linking strategies.

Affiliate Marketing

Affiliate marketing is a type of revenue sharing program where an affiliate receives a commission for generating a lead or sale for a merchant online. Affiliates use a special link (url) from their site, newsletter or blog that tracks where the sale or lead came from. Good affiliates can help you obtain a larger online reach. We can integrate this program with your shopping cart, set up affiliate marketing tools, provide you with help in finding affiliates and keeping them motivated.

Online Promotions

Effective sales promotions can also be online. There are many creative low cost ways to reach more customers and build loyalty such as free samples, digital give-aways, sponsorships, contests, online voting, sales incentives, coupons, cross promotions and even online tradeshows. We can help you come up with ideas and implement a promotional campaign that suits your budget.

Email Marketing

The use of email marketing has increased dramatically in the last few years due to the growth in the internet and its low cost. Ethical marketing through this channel requires knowledge of anti-spam laws, privacy policies, opt in subscriptions and the use of permission based lists. We can help you create seasonal email campaigns, special offers and newsletters (ezines). Our goal is to reduce your longterm costs; we can provide you with an easy to use html template, an automated opt-in subscriber database, simple sending features and tracking, statistics and analysis.

Conversion Strategies

Conversion means turning your online leads into sales, members or subscribers. We can help make your website more effective through, copy, visuals, calls to action, newsletters, awards, reviews and testimonials.