Dear Friends,

I’ve been an entrepreneur all my life – well since I was four years old when I started trying to sell my crafts to my relatives! Over the years, and through the ups and downs, I have discovered a few things. I know first hand the challenge of getting started, staying motivated and remaining competitive. After many years of trying to do everything myself, I finally learned to delegate so that I could focus on growth.

Outsourcing has been the main way I have kept the cost of delegation low. Full-time employees require training and ongoing overhead. It took time and energy to find and hire staff. It was hard to know everything myself or to find an assistant who knew everything. As a generalist, I soon realized that there are specialists who know much more than me. Project outsourcing was the perfect way to gain experience.

In recent years, I have been fortunate to pull together an amazing team of talented individuals for my other ventures. I set up New Earth Marketing to share these resources with my friends and colleagues. This allows New Earth Marketing to provide its clients with a pool of talent on demand.

When I started my first business there was no internet – yikes! How did we survive? Now we have the luxury to outsource projects easily to anyone, anywhere. Even small and medium sized businesses can take advantage of communication technology to keep in touch. This technology also affords us the opportunity to share ideas and reach a global market.

The recent growth in open source software and low cost programs allows smaller businesses to be able to integrate new technologies into their business model. We can now add innovative features to our websites and online communities as well as take advantage of database optimization, customer relationship management system tools and project management software to automate processes and gain efficiencies.

New Earth Marketing was inspired by my wonderful friends who have become part of our team and our community. Imran, a close friend, oversees our programming and design. Maureen keeps me organized, helps run local projects and keeps me organized. We are fortunate to have ongoing advice and mentorship from our Advisory Committee. Heather, in addition to many laughs, provides our team and community with updates on the latest sustainability practices. Our team has grown in the last three years to include a wonderful group of specialized programmers, SEO specialists and designers. We want to make sure that you website is built right by integrating it with your online marketing plan and SEO.

We are continually researching new and innovative ways for our clients to create effective websites and build their online presence. Last year we started offering social media workshops to help smaller clients learn to implement their own social media plan. We are now doing training on all forms of online marketing including PPC, affiliate marketing and Facebook Marketing. This affords companies the opportunity to set up their own social media marketing department or small business owners to learn how to effectively implement SEO and social media into their marketing program themselves. Recently we have been setting up a team to work on multi-platform transmedia projects. I look forward to sharing our knowledge with you.

For us, work is not work. Our work is a joyful experience learning with good friends and helping others achieve their goals. Our goal is to help you achieve your dreams with respect and compassion for our world and its people. It is a new exciting era for small businesses and organizations. Innovative entrepreneurs can now reach the world easily. We look forward to sharing in your growth while we work together to develop more sustainable business practices.

Yours truly,

Susan Jarema, Founder