I've been involved in several presentations lately on using LinkedIn.  Everyone should use LinkedIn and it's never to late to start growing your network.

LinkedIn Has a Variety of Uses

1. It is a great way to connect immediately after you meet someone with a follow-up email to become part of your online rolodex.

It's always fun to hear Gary V talk about social media.  I'm not in total agreement with his statement that  "99.5 Percent Of Social Media Experts Are Clowns".  I think its only about 80%!  At any rate, this reinforces the fact that social media is just yet another platform to share your message.  There are techniques and tools to better use social media tools, but it all stems back to good business sense.  Is there a strategy behind the product?  Are you solving a problem for your end user?

Our clients are always asking us to how to get started on twitter and build a following.  One of my favourite blogs just posted The Ultimate Guide to Twitter.  This provides a collection of articles from basic set-up, how to's through to advanced twitter strategies.  Enjoy!

Facebook with an active community of over 350 million needs to be part of your marketing strategy.
(Need proof -check out their stats! )

What is a Facebook Page
A Facebook profile is for personal use and your pages are for your business. From your personal profile you can set up a page or pages.

Where to Sign Up for Your Facebook Page

People always ask me - “how do I keep up with the latest in online marketing?”

Well my basic answer is - "I don’t sleep & I still can’t!”

Fortunately I manage to stay ahead of most people …well at least my mom, the neighbors and a few others!

I do make staying current a priority. This is what I do:

1. Follow other experts on Twitter and list them so I can find them quicker.
2. Hang out with other experts in my own local area who share resources.